Privacy Policy

Last Updated: 1st February 2025 

Innovation Advances Limited 

Registered Address 
16 Fouracres Walk 

Hemel Hempstead 

Herts HP3 39LB 

Contact Information: 

Company telephone: 0208 798 2060 
Company email: [email protected] 

1. Introduction 

Welcome to www.www.orthopaedicinnovation.co.uk. This Privacy Policy explains how Innovation Advances Limited (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal data when you interact with our website and services. We are committed to safeguarding your privacy and handling your data transparently and responsibly. By using our website, you consent to the practices outlined in this policy. 

2. Data We Collect 

We collect the following types of personal data: 

• Identity Data: Name, title, date of birth, and gender. 
• Contact Data: Address, email address, and telephone number(s). 
• Health Data: GP name and address, images/scans, occupation, physical health details, medications, previous surgeries, and next of kin details.  
• Financial Data: Bank account and payment card details. 
• Transaction Data: Records of payments and purchases. 
• Technical Data: IP address, browser type, time zone settings, operating system, and device information. 
• Profile Data: Username, passwords, purchase history, preferences, feedback, and survey responses. 
• Usage Data: Details of how you interact with our website and services. 
• Marketing Data: Communication preferences and marketing consents. 
• Automatically Collected Information: IP addresses, browser information, and activity tracked via cookies or similar technologies. 

3. Sources of Data Collection 

We obtain data from: 

• Direct Interactions: Data provided through forms (website and other platforms such as Facebook), calls, or email correspondence. 
• Automated Technologies: Cookies, server logs, and other technologies track interactions with our website. 
• Third Parties: Analytics providers, advertising networks, and publicly available sources. 

3a. Facebook Lead Ads/Forms

We may run ads on Facebook that use Facebook forms. We will only collect the information that you provide, and that is necessary, usually, but not limited to, email address and name. This information is used to send you relevant information related to the ad campaign and provide marketing materials. When you sign up via a Facebook ad form you provide consent for us to email you. You can choose to opt out at any time.

4. How We Use Your Data 

Your personal data is used for:  

• Delivering healthcare services and managing your relationship with us. 
• Processing orders, managing payments, and collecting owed amounts. 
• Notifying you of updates to our terms, privacy policy, or services. 
• Improving our website, services, and customer experience. 
• Administering our website, including security, troubleshooting, and system maintenance. 
• Providing marketing materials (with your consent, or when submitting your details from a Facebook ad). 
• Recording calls for training and accuracy. 
• Complying with legal and regulatory obligations. 

5. Data Sharing 

We may share your data with: 

• Service Providers: Vendors who assist in providing our services (e.g., IT, payment processors, analytics). 
• Healthcare Institutions: Relevant organisations required for booking or managing procedures. 
• Legal Authorities: When required by law or to protect our rights. 
• Third Parties: In the event of mergers, acquisitions, or asset sales. 

6. Legal Basis for Processing 

We process your data under the following lawful bases: 

• Contract Performance: To fulfil our contract with you. 
• Legal Obligations: To comply with regulatory requirements. 
• Legitimate Interests: Where our interests do not override your rights. 
• Consent: For activities such as marketing, where your consent is explicitly obtained. 

7. Retention of Data 

Your data is retained only for as long as necessary to:  

• Provide our services. 
• Meet legal, accounting, or regulatory requirements. 

We consider the nature of the data and the purposes for its use when determining retention periods. Data is securely deleted when no longer needed. 

8. Cookies 

We use cookies to enhance your experience and track website activity. Cookies do not store personal or financial data. You can manage or disable cookies via your browser settings. 

9. Facebook Pixel

With your permission, our website uses the Facebook Pixel. This allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement or link. This enables us to gather data about users’ activities. This data is used for statistical purposes, to measure ad campaign effectiveness and to better target ads.

10. Your Rights 

You have the right to: 

• Access: Request a copy of your data. 
• Correction: Amend incorrect or incomplete data. 
• Deletion: Request the deletion of your data, subject to legal obligations. 
• Objection: Object to data processing. 
• Withdraw Consent: Opt-out of marketing or other activities requiring consent. 
• Lodge Complaints: Raise concerns with the UK’s Information Commissioner’s Office (ICO). 

11. Data Security 

We implement appropriate security measures to protect your data from unauthorised access, loss, or misuse. While we prioritise security, no online system is completely secure. 

12. Updates to This Policy 

We may update this Privacy Policy to reflect changes in regulations, practices, or services. Updates will be published on this page, with the “Last Updated” date revised accordingly. 

13. Contact Us 

For any questions or concerns about this Privacy Policy or your data, please contact us:  
Email: [email protected] 
Phone: 0208 798 2060